Online Brand Management - 5 Benefits of Viral Videos

Simultaneously, the viral video is the funniest and the most irritating element of online marketing. Let's clear the air quickly: No one can promise a successful viral video. Never. Viral video success because the audience loves them and disseminate them to other people. If the public does not understand, the video goes viral, and there is nothing to guarantee that the answer want.That said, there is every reason to continue to develop video content, with the goal of going viral . In terms of investment-to-value ratio, viral videos are some of the most economic initiatives can make a mark for herself. If there is a video entertainment affects the nerve and goes viral, you made your brand a world of good. Consider the success of a particular viral series to see some of the advantages offered by this brand tactic.Benefit 1 - Fun and FactualBlendtech is a company with a very simple business model: selling blenders so powerful and reliable that will destroy almost anything you put in them. History of great success came with "Will It Blend?" Series for his powerful new blender. The videos are simple: a charming man with a loving brings something unexpected and expensive in the blender and turns it into its component elements.In very short, powerful video Blendtech finished demonstrating that both destroying expensive electronics in a blender is fun and its blenders that were incredibly powerful. Immediate reactions of the people were, in order, "has just blended an iPhone!" and "I want one of those blenders" A good video can get the information out there about the product on an extraordinary dramatic way that it can be argued with.Benefit 2 -. cheap, cheap, Cheap viral video is incredibly convenient. The costs of many videos are incredibly high, especially for television advertising during the first hours of marketing. Just consider the amount of investment going into Super Bowl halftime commercial extravaganzas.On On the other hand, the spots Blendtech apparently were shot on a shoestring budget at all: maybe $ 500 for a reasonable quality camera, the salary of a decent camera, the company is selling the blender and as the gadget of the week cost. In the case of the iPhone Blendtech demolished, such as $ 600 depending on where they got it. In both cases, the costs of producing the video probably did not exceed a few thousand dollars, and that is outside.Benefit 3 - Once you have free transmission of video and go, and people find it funny, there ' you need to devote much effort to keep going places. If it hits the funny bone as the video has Blendtech, people want to show off for almost all occasions that they can because they want to see others laugh and enjoy too. Just make sure that the video has a special video link from YouTube or four people can reference.Benefit - SpecializationHave Have you ever looked at most of the commercials? They are rather general, and seem to cast their nets rather wide. In particular this is true infomercials that try to make the whole humanity in awkward incompetent incapable of drawers, cutting food or clean their homes without the help of some wonderful gadget. The result is bland uselessness. On the other hand, a good viral video allows you to ignore this and focus their efforts specifically to reach a certain audience. Take Blendtech - wanted to go after people who want a good strong blender. They built an advertisement that does nothing but promote the strength and therefore the effectiveness of their blender, and does it in a shocking, eye-catching manner.Benefit 5 - EntertainmentAs we have discussed, the most important element in the success of the campaign is its Blendtech quality entertainment. People tuned in because they wanted the video to see a guy demolish hundreds of technology that the dog probably others were still waiting in the rain. The ads were short, exciting, fun and evocative.Now, there is an associated effect. Consider the reality of a blender: It 's really that funny? Are you really going to use it to demolish the more expensive electronics, or devour the leftover garden rake? However, even if customers are not going to Blendtech to do any of these things, can still think of them fondly, when they use their blender to crush a little 'ice for a daiquiri.By stubborn to put a good, video fun that goes viral, you are creating the implication that the brand itself is fun and creative. Your audience will want to see what comes next, you want to share their favorite moments with friends. Above all, take the thing you're selling because it was so funny.So, while once again we must reiterate that nothing in the world can guarantee the success of viral video, there is every reason to devote part of your marketing efforts to the development of laughs and information that captures the imagination of your target audience. All you need is a success to get your brand out there properly. [ABSTRACT] viral video is the most spectacular and most annoying of online marketing. Clear the air quickly, no one can promise a successful viral video. Never. Viral video success, because the public loves them and spread them to other people. If the public does not understand, is not the viral video, and there is nothing to guarantee the response you said want.That, there is every reason to go further to develop video content with the goal of the virus. Given the volume of investment-to-value ratio, remain some of the most fuel efficient viral videos efforts to put a label for you. If you produce a video that meets the spirit and the entertainment goes viral, the brand has made a world of good. Consider the success of a particular series of viral tactic.Benefit with some of the advantages of this trademark look - Fun and FactualBlendtech is a company with a relatively simple business model: sell blender so powerful and reliable are just to destroy everything that put into it. The company has had great success, "Will It Blend?" With the 'Series for his powerful new blender. The videos are simple: a charming man with a loving way, something unexpected and expensive places in the blender and turned it into its component elements.In very short, powerful video, finished Blendtech demonstrated that the destruction is the most electronic expensive in a blender Blender is fun and that was incredibly powerful. The people were the immediate reactions, all right, "he mixed only an iPhone!" and "I want one of these mixers" A good video you can go about your product in a compelling dramatic way that can not be said to be with.Benefit 2 -. cheap, cheap, cheap viral video is incredibly convenient. The cost of many videos are incredibly high, especially for television advertising in the early hours of marketing time. Just think of the huge amount of investment going into Super Bowl half-time extravaganzas.On business, on the other hand, apparently Blendtech spots were shot with an extremely minimal budget of perhaps $ 500 for a reasonable quality video camera, the wages of a decent camera man who sold the mixer company and how much it will cost the gadget of the week. Demolished in the case of the iPhone Blendtech, say $ 600, depending on where they got it. In both cases, the cost of producing the video probably did not exceed a few thousand dollars, and this is the outside.Benefit 3 - have the free broadcast time the video to come and go, and people find it funny, you do not have pay to keep trying to go very far. If it makes you laugh like video Blendtech fact, people see it again and again for almost all possible because they see others laugh and enjoy it and want. Just make sure that the video has its own YouTube video link or reference.Benefit 4 people - you never SpecializationHave, most of the commercials? They are fairly generic and seem to cast their nets much wider. This is particularly true of infomercials, which intersect the whole humanity as bumbling incompetents unable to package their drawers to clean their food or their homes, trying to do without the help of some wonderful gadget. The result is bland meaning. On the other hand, makes a good viral video that you ignore all your efforts and focus in particular on achieving a specific audience. Take Blendtech - wanted to go to people who are following a good strong blender wanted. They have built an ad, then, does nothing to promote the strength and effectiveness of their sound, and does so in a shocking, eye-catching 5 manner.Benefit - EntertainmentAs we mentioned, the most important element in the campaign Blendtech for success is the quality of fun. People wanted to vote for the video, because a technology guy who demolished hundreds were probably still others are waiting in the rain to see. The ads were short, exciting, fun and evocative.Now, there is an associated effect. Let the reality of a blender: It 's really that funny? Are you really going to use it to destroy your most expensive electronics or devour the leftover garden rake? But even if the customer does not Blendtech'll do all these things, they will still think of them fondly when they use their blender, mash something up for a stubborn ice off daiquiri.By a good, funny video that goes viral, create 'implication that the brand itself is fun and creative. Your audience will want to see what comes next want to share their favorite moments with friends. Above all, these are things that you sell, because it was so funny.So, while we once again that needs to be repeated all over the world can guarantee you will be successful viral video, there is every reason to be a part of your efforts Marketing will focus on developing entertaining and informative video that captures the imagination of your audience. All you need is a success, to get your brand out there in the right way.