What Green Marketers Can Learn From Even the Dumbest Super Bowl Ads

What can we learn, if anything, the publicity of the Super Bowl? Yes, you could say that in May of the trading centers of the Super Bowl is the abyss of Dumb and Dumber. Even my two teenage boys, who happen to be fervent Three Stooges fans, they were daunted by the idiocy of some commercials, in particular other than A Certain production companies that will go unnamed because his interpretation of beer drinkers as Part-hungry idiots is under contempt.But hey, if A Certain entertainment production company can use, even questionable entertainment, to sell bad, watered down beer, why not green technology and green marketing used to sell entertainment products and services Sustainable who actually have a positive and lasting social value? Audi also made fun of the green movement, in its announcement that its' Green Car of the Year. "The spot presented" Green Police "running about charging people with ecological offenses, such as using plastic bottles and incandescent bulbs, and setting the low make-up tune "Dream Police." It 's been a fun poke at the lighter green and sustainability movements, as well as environmentalists. And finally: Guess what? There is a machine Green. The message: No need to be green, "green" to get. And by the way, the car is the Audi A3 TDI, which runs on "clean diesel" fuel.In the following Associated Press, Villanova Marketing Professor Charles R. Taylor said the lighthearted tone works this year. He quoted from a tire manufacturer Bridgestone commercials featuring men carrying a whale in a truck, and another to launch Where care the skin of his man of the line. They were the winners, he said, because they are able to enjoy telling people that still brands.Get, greenies? Just because we believe in saving our environment does not mean it's the best message for us to put out. Many potential consumers of green products and sustainable just do not want to hear Yakety yak environment. (And that's what comes to global warming and climate change and carbon footprints seem to many.) Here are some of the other Super Bowl commercials and what can we learn from them, production companies above who wishes to remain anonymous because his ads are beneath contempt A house is built with cans of beer, and the owner is commended for being sensitive to the environment. "Enviro-what? "he says. Turns out, the beer cans are filled with calm, and if the house apart as he and his friends who drink greedily. (And this was not the idiot that company announcements). Go Daddy GoDaddy.com Sai, where you can get Internet domains? The company is the Hooters of commercials of the Super Bowl, with sexy women ripping his shirt to reveal well-supplied T-shirts. We are not saying that they use sex to sell green, but we can not do this sexy stuff ?-A Coke ad that makes The Simpsons the city of radioactive nuclear family appears as a feeling of good-utopia of all blue skies and butterflies. And this for a beverage that contributes to obesity and diabetes. Meanwhile, Green has a bad reputation ? Cars.com A whiz kid grows the saving of all types of people, using all sorts of knowledge and understanding, but the mind is intimidated to MacGyver prospect of buying a car. Message: Cars.com makes it easy. We need to do the same technologies.Dodge and demystify green and sustainable charger-Man makes endless list of concessions to life, but in his car that can finally be a man blissfully. I wonder how we can make green and green-tech macho.Vizio The lowest cost, efficient producer of LCD has been a major sponsor Super Bowl, and good for them. Just listing the company was almost a mini movie, recalling the days of glasses Super Bowl commercial. the way, was for Internet TV applications such as Facebook, Twitter, et al. Perhaps we can learn from this to make green and energy efficiency as a performance well.Lexus RS-This is a fun spot, but I thought his message was one of more effective. "All we ask is that you keep doing what you've always done," the voiceover says. What would all this mean for green technology and green marketers who are struggling to show the characteristics of comfort and convenience of sustainable products and services.You can see all the ads here. [EXTRACT] What can we learn, if applicable, from the Super Bowl ads? Yes, you could say that advertising can have the Super Bowl in plumbing the depths of Dumb and Dumber. Even my two teenage boys, the Three Stooges happen fervent fans were about the stupidity of some commercials, including several from a particular brewery, which will go nameless horror, that his portrayal of beer drinkers as a a party-fool is beneath contempt hungry. But hey, if a certain degree of Brewing Company with entertainment for entertainment even questionable too bad, you can sell beer watered down, because marketers do not green and green-tech entertainment products and services that are actually sustainable and sell long-term positive social value? Audi also made fun of the green movement in your ad for what his "Green Car of the Year." The spot presented "Green Police" is to load the people with economic crimes, such as the use of plastic bottles and light bulbs, and is set to the tune of Cheap "Dream Police" Trick. It 'was a fun, carefree bag on the green movement and sustainability, as well as environmentalists . And finally: Guess what? There's a green car. The message: there is no need to go "green" to green. And by the way, the car is the Audi A3 TDI, to "clean diesel "fuel.In an article by the Associated Press, Villanova Marketing Professor Charles R. Taylor, said the cheery tone, this year is running. He cited a commercial producer of tires from Bridgestone men with a whale in a truck, and another from the launching Where the care of her man the line skin. They were the winners, he said, because to entertain while telling people not handle brands.Get Greenies? Just because we believe in saving our environment does not mean that he put The best news for us out there. Many potential consumers of green and sustainable products simply do not want to hear about the Yakety Yak environment. (And that's what it sounds like the talk of global warming and climate change and carbon footprints, as too many. ) Here are some of the other spots of the Super Bowl, and what can we learn from them, the above Brewing Company, the unnamed stay because their ads are beneath contempt-A house is built of beer cans, and the owner congratulated for being sensitive to the environment. "Enviro-what?" he says. It was discovered that the beer cans are still full, and the house is falling apart as he and his friends to drink greedily. (And that was at least those stupid ads of companies). GoDaddy.com Go Daddy, you know, where you can get Internet domains? The company is the Hooters of the Super Bowl commercials with sexy women ripping his shirt to reveal well-supplied T-shirts. We are not using the sex to sell green, but we can not do this stuff more sexy? Coke, a billboard with the Simpson family, the city appears as a radioactive-utopia-all feeling blue sky and butterflies. And for a drink that contributes to obesity and diabetes. Meanwhile Green gets a bad name? A whiz kid grows-Cars.com save all kinds of people through all kinds of knowledge and understanding, but this spirit is MacGyver intimidated by the prospect of buying a car. Message: Cars.com makes it easy. We must do the same and demystify technologies.Dodge green and sustainable-One charger makes endless list of concessions to life, but in his car, can finally lucky enough to be a man. I wonder how we are green and green make-tech macho.Vizio The low-cost, efficient LCD manufacturers had a great Super Bowl sponsors, and good for them. Display native was almost a mini-movie, reminiscent of the days of slow Super Bowl commercial. By the way, was for Internet TV applications such as Facebook, Twitter, et al. Perhaps we can learn how green and energy efficiency as an RS-Noncommercial well.Lexus show was fun, but I thought his message was one of the most effective. "All we ask is that you do, what to keep, you always did," says the voiceover. This should fight for all marketers green and green-tech to show the convenience features of sustainable products services.You and all commercials' I can say here.