Video Marketing Tip - VW Viral Video Case Study

The story caught my attention on Yahoo News. I saw this video on YouTube that has just been described. The views were just under a thousand then. I showed my kids that use my iPhone. They loved it.5 days later, the Yahoo news reported 7 million views. I then checked the video again and saw 15 million views. As I write this article, the video is now 17 million views. This means that you are doing 2 million page views per day YouTube video is called The "Volkswagen Commercial: The Force Unleashed" This makes a good case study for my students videography .. In particular, chapter marketing.First YouTube videos, try to understand what this video is all: - The video is a TV commercial for a new Volkswagen - It is obviously professionally produced with talent and props - no mention is made of .. product features or benefits at all, just branding -. Definitely not a big-budget production. No special effects. (It can be easily recreated in your bedroom, kitchen and garage) - The Volkswagen Channel has 130 videos, all less than half a million views. (With the exception of a recent video that is riding on its current popularity) So now the big question is ... what made virus? We analyze 3 points from my video marketing notes.1. It 's the video funny, informative or educational? The video is entertaining, informative and not a little 'learning. At least informed me this car starts with a remote control. The little Darth Vader is definitely fun. Without facial expression, body language says it all the story.2. It 's the video riding a hot trend? There is a tendency to "Darth Vader" and "Star Wars"? There are no trends found on Google and Yahoo Buzz trend. However, there are 135 000 global monthly searches in Google for "Darth Vader". 1,220,000 for "Star Wars". The video is aimed at a huge market.3. It is also on the home page of YouTube? WHAT The videos on the first page as part of a Super Bowl campaign. VW does not matter if you paid for it, because the other ads did not get 15 million views. I found a video before and I know how it feels to have a million points of view. YouTube is described as large or highlighted on one of the contributors to the success of this exposure.Personal ViewI viral VW. Volkswagen did not pay me to do it, or told me to pass it. The moment I saw him, I showed it to others because I "liked" it. This is the essence of a true viral video ... a life own.There 's another thing I suspect though. This video is highly targeted to fans of Star Wars. Star Wars fans who were once boys. I certainly am one of them.1. Original Star Wars MusicThe plays original music for me. Although it was rebuilt, it still sounds exactly like the movie. E 'activated fond memories as a fan of Star Wars. Would not be the same if it were some other soundtrack.2. A fan of Star Wars will always be a fan of Star Wars has become an Fani Star Wars as a child. I still watch the replay of the movie Star Wars. I Star Wars games on my iPhone. Of course I like the sound of light sabers effects.3. Did the same thing as a BoyWhen I was a kid, I did what the guy did in the business. This has made a strong bond with me. I waved my hands and the things he never moved, but to my disappointment. Today, I want to please my children using some remote control.So is my analysis of a viral video success. Remember, you can not make a viral video to make it one. Volkswagen posted a YouTube video into a 130 it.Aspire before making a viral video with over a million hits? Start the recording and publication-quality video on YouTube every day. [EXTRACT] The story caught my attention on Yahoo News. I saw this clip on YouTube when it was introduced fresh. The view was just under a thousand then. I showed it to my children with my iPhone. They loved it.5 days later, Yahoo News reported 7 million views. I then checked the video again and saw 15 million views. As I write, the video is now 17 million views. That is, there is always 2 million page views per day YouTube video called "Volkswagen Commercial: The Force Unleashed". This makes a good example for my students videography. In particular the section on the YouTube video marketing.First, we try to understand what this video: - .. The video is a TV commercial for a new Volkswagen - There is obviously a professional talent and props made - do not talk about specific product features and benefits to all, branding -. Definitely not a big-budget production. No special effects. (It can easily be in your bedroom, kitchen and garage rebuilt) - The Volkswagen channel has 130 videos, each less than half a million views. (Except for a video on his last lap current popularity) So the big question now ... What made virus? We analyze 3 points on my advice video marketing 0.1. The video is entertaining, informative or educational? The video is entertaining, informative and not a little 'learning. At least informed me this car starts with a remote control. The little Darth Vader is definitely fun. Without facial expressions, body language told the whole story.2. The video is riding a hot trend? There is a tendency to "Darth Vader" and "Star Wars"? There are trends on Google and Yahoo Buzz found trend. However, there are 135 000 per month global search Google for "Darth Vader". 1,220,000 for "Star Wars". The video is aimed at a huge market.3. And 'contained on the home page of YouTube? The video on the title page must be viewed as part of a Super Bowl campaign. It does not matter if VW has paid, do not get the other indicators are 15 million views. I had a video made before and I know how to get a million views felt. He first presented the focus is on YouTube or large ViewI exposure.Personal are one of the contributors to the success of viral video VW. Volkswagen did not pay me to do it, even told me to go. The moment I saw him, I showed it to others is because they "liked". This is the essence of a true viral video ... a life own.There 's another thing I think, though. This video is very oriented to fans of Star Wars. Star Wars fans who were once boys. I am certainly one of them.1. Original Star Wars MusicThe plays original music for me. Although there has been renewed, it still sounds exactly like the movie. It has stirred memories as a fan of Star Wars. Would not be the same if it were a different soundtrack.2. A fan of Star Wars is always a Star Wars Fani was a fan of Star Wars as a child. I continue to repeat the movie Star Wars. I Star Wars games on my iPhone. Of course I like the sound of light sabers effects.3. In fact, the same BoyWhen I was a kid, I did what the guy did in the commercial register. This has a strong bond with me. I waved my hands and things are never moved my disappointment. Today I will ask my children with anything remotely control.So that my analysis is a viral video success. Remember, you can not make a viral video until it becomes one. Volkswagen 130 videos posted on YouTube first it.Aspire done to make a viral video with over one million visitors? Start taking pictures and posting YouTube videos of quality every day.